04   The brief

Carly Graner

A portfolio that takes you places. We designed and built an elevator-inspired website for copywriter and creative director Carly Graner, showcasing work for Apple, Lyft and Liquid Death. Full of personality, it makes exploring her projects part of the experience.

Sector
Creative portfolio
What we did
Website concept, Website structure, UX/UI design, Art direction, Development, Content management
Year
2026
carlygraner.com

Our approach

We made the elevator concept the foundation of the interface, bringing navigation, movement and visual design together. Each client becomes a floor, with illuminated buttons taking visitors to the work. The playful interaction gives the portfolio a distinctive rhythm while keeping the projects easy to find.

What we delivered

An interactive portfolio with a custom elevator interface and dedicated sections for each client’s work. Behind the scenes, straightforward editing tools let Carly add projects and change their order, keeping the website fresh as her portfolio grows.

The homepage on a phone, the panel intact
The rendered lobby the contact page is set in
Orbitron in chrome lettering for headlines and controls, with Space Grotesk for body copy
Carly Graner colours: chrome #E8EBF2, silver #ACAFB4, steel #87898D, gunmetal #3F4042, elevator black #121213 and nameplate green #A8FF8C
The materials: brushed steel doors, a spun metal floor button and the lit green nameplate
The floor directory
The elevator pitch, Carly's introduction

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How it works

  1. 01   Conversation

    What you do, who it is for and what the site needs to do.

  2. 02   Structure

    We agree the page structure, creative direction and how visitors will explore your website.

  3. 03   Design and build

    Page by page, with two rounds of revisions along the way.

  4. 04   Launch

    Final checks, SEO foundations and launch, followed by a walkthrough of your editing tools.

  5. 05   After launch

    For 30 days after launch, we’ll fix anything that isn’t working as agreed at no cost. Further updates and optional ongoing care are quoted separately.

Work with us

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