01   The brief

The Gay Creative

A bold, expressive portfolio for art director and creative director Eze, bringing together Emmy-winning work and campaigns for Verizon, Peloton, Coinbase and the MTA. We designed and built a website that gives his work room to shine, with his personality running through every page.

Sector
Creative portfolio
What we did
Website structure, UX/UI design, Art direction, Custom imagery, Development
Year
2026
thegaycreative.com

Our approach

We paired oversized typography and saturated colour with custom iridescent imagery, including a phone case and an iced coffee bearing Eze’s name. These playful objects connect the pages and give the website a visual identity of its own. Clear navigation, distinct project layouts and intuitive interactions make his work easy and engaging to explore.

What we delivered

An interactive portfolio with campaigns arranged in bands of colour and design projects that open out from tall visual panels. Clear project labels and intuitive interactions help visitors move from browsing to exploring individual pieces. An about page brings together Eze’s experience, awards and approach to working with clients.

The Gay Creative colours: green #27B25B, yellow #F8C829, pink #EB87B6, lilac #A395C9, blue #3C74BA, aqua #81CECB, red #E9584D and black
The iridescent phone case, T-shirt, aubergine and iced coffee we made for the site

Work with us

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Next project

The Upstate NY CollectionA booking website for two holiday houses

How it works

  1. 01   Conversation

    What you do, who it is for and what the site needs to do.

  2. 02   Structure

    We agree the page structure, creative direction and how visitors will explore your website.

  3. 03   Design and build

    Page by page, with two rounds of revisions along the way.

  4. 04   Launch

    Final checks, SEO foundations and launch, followed by a walkthrough of your editing tools.

  5. 05   After launch

    For 30 days after launch, we’ll fix anything that isn’t working as agreed at no cost. Further updates and optional ongoing care are quoted separately.

Work with us

Tell us about your business.

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