The Upstate NY Collection homepage, opening with The Schoolhouse

02   The brief

The Upstate NY Collection

Two distinctive holiday houses, one inviting collection. We designed and built a hospitality website for properties in Gardiner and Saugerties, capturing the character of each house alongside the places, people and experiences that make a trip upstate.

Sector
Hospitality
What we did
Website structure, UX/UI design, Art direction, Development, Content management
Year
2026
theupstatenycollection.com

Our approach

We paired generous photography with individual colour palettes and illustrated details to give each house its own identity. A consistent page structure and clear navigation help guests find what matters, from sleeping arrangements and amenities to location and booking. Editorial content invites them to explore the area and picture their stay.

What we delivered

Dedicated property pages with clear routes to booking, alongside The Upstate of Things, a lifestyle and events blog covering the Hudson Valley and Catskills. Local recommendations, seasonal guides and upcoming events help guests plan their visit and give readers a reason to return. Straightforward publishing tools let the team add articles and keep the website up to date.

The Schoolhouse house page: the title, the green stamp, the essentials, the menu and booking
The Upstate NY Collection wordmark
The Upstate NY Collection colours: paper #F6F5F3, Blue House blue #305A82, Schoolhouse green #257038, yellow #EDC52E, oak #2C261B and ink #191B1C
The Blue House name in white on the house blue
The Schoolhouse name in white on the house green
The Schoolhouse emblem, a green horse stamp on kraft paper
A notepad printed with The Blue House bird emblem, on a dark wooden desk
Amenities drawn as green icons
The Schoolhouse house page on a phone
Nearby favourites, each with its own drawing
The living space at The Schoolhouse
A bedroom window at The Schoolhouse, looking out over the fields
A hand-drawn route from the Shawangunks to the Catskills
The Blue House as it appears on the homepage
The Upstate of Things, the editorial guide

Work with us

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How it works

  1. 01   Conversation

    What you do, who it is for and what the site needs to do.

  2. 02   Structure

    We agree the page structure, creative direction and how visitors will explore your website.

  3. 03   Design and build

    Page by page, with two rounds of revisions along the way.

  4. 04   Launch

    Final checks, SEO foundations and launch, followed by a walkthrough of your editing tools.

  5. 05   After launch

    For 30 days after launch, we’ll fix anything that isn’t working as agreed at no cost. Further updates and optional ongoing care are quoted separately.

Work with us

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